MissouriLawyersHelp.org Blog Editorial Guidelines

How We Determine What Content to Use

Editorial Guidelines

The Missouri Bar publishes a blog and social media content for the people of Missouri. Posts and tweets are intended to educate readers with quick, helpful legal information supported, where appropriate, by practice area lawyers from throughout The Missouri Bar. Content is repurposed to feed all Missouri Bar social media channels. In particular, we publish:

  • Latest legal news that is relevant to our primarily Missouri-based audiences
  • Legal tips supported by research and the expertise of relevant practice area lawyers
  • Q&As with practice area lawyers on relevant legal topics
  • Videos featuring practice area lawyers on relevant legal topics
  • Infographics that illustrate and illuminate relevant legal topics
  • Features showing lawyers at work making a difference for clients and their communities (i.e. Unsung Heroes)

We do not publish:

  • News releases from firms or lawyers (leave these for Vocus/PRWeb)
  • Marketing pieces intended to promote individual lawyers or firms
  • Stories intended to specifically promote individual attorneys/firms
  • Content that does not conform to The Missouri Bar’s organizational goals and communications strategies as defined by the Board of Governors

Guiding Principles

Missouri Bar content is written, edited and accepted for publication on our blog and social media channels based on these guiding principles:

  • Less is More. In the era of #tltr (too long to read), write your copy for a busy, often distracted audience.
    • In general, articles should average 300-500 words, except by prior arrangement with the News Desk.
  • Clarity. Our focus is to present clear and concise information by telling good stories and sharing tips. Our News Desk will eliminate jargon and wordiness, as well as explain unfamiliar terms when necessary.
  • Accuracy. Content should provide factual information from easily verifiable sources, including reputable studies and our organization’s practice area lawyers. We depend on our contributors to check facts, cases, names, dates, titles, etc. before submitting.
  • Timeliness. As submitted content will be scheduled, contributors should strive to provide evergreen content such as relevant tips or legal information. Content also can have a seasonal bent or be tied to related events such as Law Day, Constitution Day, National Healthcare Decisions Day or Juror Appreciation Week.
  • Voice. Content is written in an active voice that is conversational in style for easy reading. Conversational is not informal or overly colloquial.
  • What’s in it for them? Tell readers what they will gain by learning this information. Will the service or knowledge make them happier, better protected, less stressed or something else?

How To Submit Content

  • Submit content in a Word document via email to Farrah Fite, Media Relations Director at ffite@mobar.org. Be sure to include a photo and one-sentence description of the author.
    • If the author recommends including relevant images, links or videos, please include a description or sample of the image, link, or video you propose to use with the post and explain if it is copyrighted, requires the Bar to purchase or requires a courtesy line.

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